Body sprays, oils, face creams, moisturizers, shampoos and even deodorants—so many beauty products that we use on a daily basis contain “fragrance.” But, aside from the fact that fragrance adds a scent, what exactly “is” it? This question has proven to be a tough one to answer because fragrance companies are not legally required to share the ingredients in their “fragrance mixtures.” It is, quite simply, status quo for beauty brands to keep their secret ingredients to themselves.

The colors of October: brilliant reds, oranges and yellows seen in nature, and the bright and pastel pinks seen on store shelves, online, on the football field... seemingly everywhere. As we’re nearing the end of the month, you can’t miss that October is Breast Cancer Awareness Month.

This article discusses the importance of recognizing pinkwashing, the practice of using the color pink and pink ribbons to indicate a company has joined the search for a breast cancer cure and to invoke breast cancer solidarity, even when the company may be using chemicals linked to cancer.